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February 2018

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Samantha Maurin

First Life - Hyper-reality according to Ici-Même [Paris]

Originally published in KLAXON #8 - The Augmented City

Ici-Même [here-itself], a Paris-based group founded by Mark Etc in 1993, produces a wide range of theatrical interventions and urban scenographies that question our relationship with our social and urban environment. After having established a reputation for itself, and being recognized for its agility to infiltrate reality and to mystify, Ici-Même has adopted a diametrically opposed approach in its recent creations, by placing spectators at the core of the narration, and, in the unequivocal words of Mark Etc, “are now at ease with inviting the general public.” After an initial attempt of a “video-guided tour of the city” in Allo Ici-Même in 2010, First Life was launched in 2013.

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